While not every such moment leads to an innovation, the McGuire program gives budding UA student entrepreneurs the ability to turn inspiration into reality. The program is multidisciplinary, open to UA undergraduate and graduate students from all fields of study. It annually accepts 80-90 students who form small new-venture teams and learn the principles of entrepreneurship through the hands-on process of taking an innovation from an early stage idea to a viable venture.
Herrera has teamed with marketing, finance and systems engineering students in the program to develop the commercial potential of the 3-D camera, which he is developing as an engineering senior design project thanks to a grant from the Thomas R. Brown Foundation.
"We’re making a wearable 3-D camera to replicate sensory data — the human experience — and hope to leverage it into a different type of immersive digital experience," he said.